Supporting brands' innovation strategies across 3 fields of expertise

the consumer

Key challenge : To review practices and monitor changes in underlying trends to adapt your product offering to meet consumer expectations.

Marketing mix optimisation

Key challenge : To measure the performance of product offerings and the optimisation of the elements of their marketing mix: packaging, format, range, price…

Brand positioning

Key challenge : To assess the relevance of the brand platform in order to optimise it or propose alternatives.