To measure the performance of product offerings and the optimisation of the elements of their marketing mix: packaging, format, range, price…
Innovation is one of the principal drivers of growth. Yet designing and launching successful products is increasingly challenging. The optimisation of existing offerings can also be a source of opportunities.
In response to client needs, our study solutions offer a gateway to successful innovation, focusing on:
At Consopôle Institut, “Innovation Culture” is far more than just our tagline. It has been forged throughout our 25 years of experience in product launch and is now an inherent part of our identity.