Preference mapping

This solution aims to tackle several strategic challenges to target new consumers, optimise product qualities or ensure your offering matches consumer expectations.

This study solution offers 5 key benefits:

• explaining consumer preferences through the sensory variables of an expert panel
• establishing a sensory map of the category and positioning a product in its competitive environment
• determining the organoleptic drivers which will maximise preferences
• segmenting and characterising preferences
• explaining these preference groups through attitude-based reasoning.