Preference mapping


Aim: to identify the ideal/strategic organoleptic positioning of your product.

This solution aims to tackle several strategic challenges to target new consumers, optimise product qualities or ensure your offering matches consumer expectations.

This study solution offers 5 key benefits:

  • explaining consumer preferences through the sensory variables of an expert panel
  • establishing a sensory map of the category and positioning a product in its competitive environment
  • determining the organoleptic drivers which will maximise preferences
  • segmenting and characterising preferences
  • explaining these preference groups through attitude-based reasoning.

 Our Preference Mapping expertise resides in the quality of our comparative analyses crossed with usage and attitude data.