Uses and attitudes


Aim: to measure practices and understand social representations.

We carry out U&A and segmentation studies for different types of clients. Our added value lies in the combination of different types of analyses (ethnographic, sociological, semeiological, statistical) and our cross-perspective of different consumption moments.

By the end of the study, you will therefore have:

  • an in-depth review of practices and attitudes
  • a detailed analysis of the needs covered by existing market offerings
  • relative brand positionings
  • an analysis of product launch opportunities for each consumer profile.

Our past experience in an array of different markets gives our analyses specific depth and our recommendations a unique signature.