Uses and attitudes | Consopôle Institut EN

Aim: to measure practices and understand social representations.

We carry out U&A and segmentation studies for different types of clients. Our added value lies in the combination of different types of analyses (ethnographic, sociological, semeiological, statistical) and our cross-perspective of different consumption moments.

By the end of the study, you will therefore have:

an in-depth review of practices and attitudes
a detailed analysis of the needs covered by existing market offerings
relative brand positionings
an analysis of product launch opportunities for each consumer profile.

Our past experience in an array of different markets gives our analyses specific depth and our recommendations a unique signature.