Concept testing


Aim: to identify new more promising concepts, to ensure that the product promise is kept.

According to the stage of development of our clients’ ideas, we assess the potential of their concepts:

  • before developing a prototype, we conduct screening studies to identify and rank the concepts with the highest potential
  • we assess the appeal of one or more concepts and recommend optimisation possibilities and key codes to be complied with in defining the marketing mix
  • once the prototype has been developed, we ensure the product promise is kept during “concept to use” tests by measuring the correspondence between the concept and the product.

Your concept performances are compared with the benchmarks in our Concepts Database.