Reputation and Image Barometer


Aim: to gauge the impact of your communication campaigns, to study the reputation of a brand or product among the French population or a specific target.

This type of tracking study is conducted on a representative sample of the French population in order to monitor evolution over time so as to:

  • manage your communication strategy
  • boost your brand’s reputation
  • study your brand’s perceived image, values and personality
  • define the relevant communication drivers to optimise your image
  • identify your strategic targets and the relevant communication codes
  • measure the impact of your campaigns on your brand image
  • understand the attitudes and expectations of your targets.

We adjust the recurrence intervals from once to four times a year according to your needs, in turn determined by the pace of your marketing and communication action plan.