Claim testing


Aim: to gauge the level of consumer interest in the claims present on your packaging.

To ensure you put your products out there with relevant on-packaging communication, we suggest exposing consumers to different messages, names and claims so as to:

  • assess the level of comprehension
  • measure the appeal score
  • pinpoint the claims which match consumer expectations.

This type of test provides our clients with a comprehensive appraisal of consumers’ interest in the different claim proposals tested and with operational recommendations to help shape their communication.

Our study offers a unique trade-off approach, through which different combinations can be assessed and the optimal compromise be defined while taking into account different consumer targets.