Price testing


Aim: to test consumers’ price acceptability and determine psychological pricing.

Testing a product’s price is an integral part of the marketing mix validation.

We therefore offer our clients an assessment of the intended price among potential buyer targets.

It is also essential to determine the upper price limit not to be overstepped, or psychological price, and the price bracket considered acceptable by the consumer.

This type of test can be conducted in conjunction with your concept tests, packaging tests, product tests, shelf tests, etc.