Packaging test


Aim: to measure the level of appreciation and appeal of a creative choice, to ensure that the design accurately expresses the positioning values, to check that the messages/claims are clearly visible.

We support our clients in the development and optimisation of their packaging via studies conducted:

  • online: to determine the most effective creative choices
  • in real-life usage situations: to measure the appeal of produced packaging or a prototype and validate its practicality.

This study can be paired with a shelf test to obtain a full appraisal of the packaging performances.