To support companies in food and non-food sectors (cosmetics, perfume, hygiene, beauty, personal care) in the innovation strategy through consumer studies to validate the performance of existing products and the potential of those of the future.
Consopôle Institut is an independent firm specialised in Sensory Expertise and Marketing Studies.
Since its creation in 2003, Consopôle Institut has become a signature reference for over 400 brands together with their Marketing, R&D and Quality teams.
More than just a slogan, our new tagline mirrors our very raison d’être. Here at Consopôle Institut, we plant the seeds of innovation so that our clients can set themselves apart and keep ahead of the game.
Consopôle Institut was founded in 2003 by Stéphane Morel, Doctor of Applied Social Sciences, specialised in Consumer Goods Marketing, and Frédéric Vey, Doctor of Food Science.
In our institute, we operate a multiperspective approach to “Product reality” through an array of different skill sets (doctors of science, agri-food engineers, statisticians), reflecting different visions and insights.
“Our multidisciplinary team constitutes a fundamental component of our brand’s DNA.”
Our unique expertise finds its expression in the successive product development or optimisation stages, culminating in the validation of the marketing mix.
Creation of Consopôle® in Quimper (head office)
Creation of field subsidiary Sensopôle® and its first test centre in Paris
Set-up of second Sensopôle® test centre in Rennes
consumers registered in our panel
10,000+ study projects conducted
Since its creation, Consopôle’s expertise and renown have mainly focused on sensory analysis, concept, packaging, uses and attitude studies, as well as image analysis.
In recent years, we have evolved to include new skills, reinforce our online quantitative study service, develop a series of tools such as the Reputation and Image Barometer, food consumption observatories (Appetizers and Snacks), online Omnibuses and Shopper tests (in situ and in vivo).
Our expertise is expressed through the quality of our studies and in our value system built on Consopôle’s 4Rs:
For us as a company, client satisfaction is our number one goal. We are committed to ensuring we meet the objectives set out on time and on budget.
We promote a culture of proximity and set ourselves apart with our short turnaround times, without compromising on quality. The priority is not only to move fast, but also in the right direction.
At Consopôle Institut, we are aware of our economic, social and environmental responsibilities. We ensure each of our actions is conducted with the utmost respect for our clients and suppliers, as well as with respect towards the consumers we survey.
We act as a responsible player and are committed to protecting our clients’ best interests, notably by guaranteeing the faultless management of the quality of our services, the traceability of our study process, and the confidentiality and impartiality of the results delivered.