Brand positioning


Key challenge

To assess the relevance of the brand platform in order to optimise it or propose alternatives.

On increasingly congested markets, deploying a positioning strategy can prove to be an effective way of maintaining or regaining a competitive edge.
Implementing a positioning strategy gives the product offering significant advantages to secure customer attachment and loyalty towards the brand.

At Consopôle Institut, with hundreds of projects in different Consumer Goods markets under our belt, we stand on a solid footing to determine the best possible combination of studies.

Our main study solutions

  • Positioning studies
  • Reputation barometer
  • Image analysis
  • Brand territory elasticity studies
  • Logo testing
  • Advertising pre-testing and post-testing

Learn more