Concept testing

According to the stage of development of our clients’ ideas, we assess the potential of their concepts:

• before developing a prototype, we conduct screening studies to identify and rank the concepts with the highest potential
• we assess the appeal of one or more concepts and recommend optimisation possibilities and key codes to be complied with in defining the marketing mix
• once the prototype has been developed, we ensure the product promise is kept during “concept to use” tests by measuring the correspondence between the concept and the product.