Sensory Expertise & Marketing Research
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In each and every project, we work in close collaboration with our clients from day one to put forward a methodology that matches their aims:
The quality of data collection is guaranteed through the careful selection of consumers, test protocols validated prior to the study and real-time field monitoring by our project managers.
Through this type of test, our clients obtain a real understanding of consumer expectations, a comprehensive review of the strengths and weaknesses of their products and operational recommendations to guide their optimisation/development strategies.
We put the scores obtained into context through comparison with reference values taken from our CONSOPOLE DATABASE.
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