Reputation and Image Barometer | Consopôle Institut EN

Aim: to gauge the impact of your communication campaigns, to study the reputation of a brand or product among the French population or a specific target.

This type of tracking study is conducted on a representative sample of the French population in order to monitor evolution over time so as to:

manage your communication strategy
boost your brand’s reputation
study your brand’s perceived image, values and personality
define the relevant communication drivers to optimise your image
identify your strategic targets and the relevant communication codes
measure the impact of your campaigns on your brand image
understand the attitudes and expectations of your targets.

We adjust the recurrence intervals from once to four times a year according to your needs, in turn determined by the pace of your marketing and communication action plan.